Delta Engine Blog

AI, Robotics, multiplatform game development and Strict programming language

How to measure the success of your App

I am a bit short on time therefore I will just write a few bullet points on this topic.

First, there is not a single way to measure success - in fact there are several KPIs who qualify as success for an App:

  1. Sales and Revenue
  2. User Reviews
  3. Marketing Channel
  4. User Behaviour / Analytics
  5. Competition Monitoring

For each of these KPIs there are several tools who can do the Job:

1. Sales and Revenue

  • You could use iTunes Connect from Apple but we all know this sucks
  • I am currently using AppViz which works fine and even includes User Reviews and Integration with http://www.applyzer.com/ for Competition Information
  • Just discovered http://www.tapmetrics.com which also does the Sales & Revenue-Tracking pretty well and includes User Analytics Data as well .. thinking about testing it out

2. User Reviews

  • Just check out your App on the AppStore
  • or use AppViz (see above)

3. Marketing Channel

  • If you want to know where you get your users from (performance of marketing channels) try out http://www.apprupt.com/ - havent checked it out but seems to be the best choice out there.

4. User Behaviour / Analytics

5. Competition Monitoring

  • Want to check out your competition? Dont want to look into the Top 100 everyday manually? The best service I found so far is http://www.applyzer.com/ however it is not free.

Hope this first list helps .. if you have any more tipps please just comment - thanks!

Comments (2) -

  • jonas

    11/4/2009 3:26:34 PM |

    First!

    btw. nice post =)!

  • Infusionsoft Training

    5/13/2010 8:55:32 PM |

    Having a business, we have to consider everything just like the success of our job. All in all, we have to measure the things that are related to our career to be able to sum up and make everything in a right way.

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