Delta Engine Blog

All about multiplatform and game development

How to measure the success of your App

I am a bit short on time therefore I will just write a few bullet points on this topic.

First, there is not a single way to measure success - in fact there are several KPIs who qualify as success for an App:

  1. Sales and Revenue
  2. User Reviews
  3. Marketing Channel
  4. User Behaviour / Analytics
  5. Competition Monitoring

For each of these KPIs there are several tools who can do the Job:

1. Sales and Revenue

  • You could use iTunes Connect from Apple but we all know this sucks
  • I am currently using AppViz which works fine and even includes User Reviews and Integration with http://www.applyzer.com/ for Competition Information
  • Just discovered http://www.tapmetrics.com which also does the Sales & Revenue-Tracking pretty well and includes User Analytics Data as well .. thinking about testing it out

2. User Reviews

  • Just check out your App on the AppStore
  • or use AppViz (see above)

3. Marketing Channel

  • If you want to know where you get your users from (performance of marketing channels) try out http://www.apprupt.com/ - havent checked it out but seems to be the best choice out there.

4. User Behaviour / Analytics

5. Competition Monitoring

  • Want to check out your competition? Dont want to look into the Top 100 everyday manually? The best service I found so far is http://www.applyzer.com/ however it is not free.

Hope this first list helps .. if you have any more tipps please just comment - thanks!